I was charged with designing a print ad that would convey how the Tribune Media Group could give customers complete control over their message with options to use any or all of the five pillars of its media empire — broadcast, online, print, direct mail, and events.

I used an image of the iconic PlayStation controller to illustrate how TMG customers could tailor and control their end-to-end media plans. I replaced the symbol buttons with ones that displayed the icons TMG used to denote its media channels.