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One of my recurring freelance relationships was designing in-store holiday displays for Sears and KMart. These projects varied from overhead signage only to complete packages with shelf-talkers, table-top signs, and category-display cards.

Shown are Valentine’s Day and Christmas displays. For the Christmas display, Sears asked the agency I worked for to reuse some existing red cloth panels (rear left and right); I added snowflake graphics, to be printed on clear acrylic panels to represent falling snow.