Paladin is largely thought of as a staffing firm with a marketing focus, so the company’s ability to also staff for creative roles gets forgotten. I designed a postcard that lists both marketing and creative job titles on the front in a repeating pattern, with the creative titles highlighted in bold orange to draw attention to Paladin’s familiarity with these types of roles.

The front of the postcard marries an original concept and Paladin’s existing corporate branding. I wrote a blurb for the back of the postcard that reinforced the design’s message.